IWAI
Advertising Guidelines, Terms & Conditions:
The following guidelines apply to advertising on the
IWAI.IE website:
We
count the number of referrals to certain types of businesses, e.g. the
number of people who click on a link on our website to go to a
boat-hire company. See the chart below.
Contact
IWAI Adverts if you are interested in advertising.
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Advertising is accepted in conjunction with advertising in
Inland
Waterways News (IWN). Web adverts are billed in association with the IWN advert.
-
Advertising is charged at a
fixed rate that is additional to the rate for Inland Waterways News.
IWN advertising rates are here.
-
Current rates for the website
adverts are as follows:
|
One advert on 1 page
|
One advert on 2 pages
|
per additional page |
Quarterly
(3month period) |
€100 |
€150 |
€50 |
| Annual Rate |
€250 |
€350 |
€100 |
-
Advertising is
limited to advertising likely to appeal to visitors to the website and be
limited to those businesses that are waterways-related: boat rental,
chandlery, insurance, boat transport, restaurants on the waterways etc.
-
Adverts are a
maximum of 210 pixels high x 140 pixels wide - (the size of the "Waveline" advert
at right"), shall be in JPG or GIF format and be no more than ~12kB.
IWAI can assist you in generating your advert.
Adverts on the front page are 170 pixels wide by 125 pixels high
and are at a special rate.
-
Adverts may be "tastefully" animated, with a low cycle rate.
-
Adverts are linked to your
website, i.e. clicking on the advert will result in the viewer being
directed to your site.
"Alternative text" can be displayed when a viewer "hovers" over the ad -
to see what this is, move your mouse-cursor to "Waveline" advert
at top-right.
-
Bonus: All of our
advertisers are automatically displayed in random order (3 ads per page) on our
Discussion forum page which had
~185,000 page views in May 2012.
-
Adverts can be
displayed on the following pages:
- While we will endeavour to satisfy your requirements, exact placement of the advert is at discretion of IWAI.
- IWAI reserve the right to refuse to accept submitted advertising.
- Advertising must conform to all applicable advertising codes.
- IWAI reserve the right to modify these terms and conditions without
further notice.
Referrals:
We count the number of
referrals to certain types of businesses, e.g. the number of people who
click on a link on our website to go to a boat-hire company.
The following are the figures for referrals in 2012.
In
total, we referred 77,000 people to waterways businesses in
Ireland in 2012.
Note that we currently check referrals to ~150 companies
- i.e. those are the only ones counted below. We do not check/count
all referrals.
| |
Jan-12 |
Feb-12 |
Mar-12 |
Apr-12 |
May-12 |
Jun-12 |
Jul-12 |
Aug-12 |
Sep-12 |
Oct-12 |
Nov-12 |
Dec-12 |
Total |
|
Chandlers |
2,288 |
3,212 |
3,300 |
2,143 |
2,024 |
2,702 |
2,456 |
3,142 |
3,636 |
2,311 |
2,100 |
2,371 |
31,685 |
|
Educators |
66 |
82 |
105 |
71 |
66 |
91 |
85 |
94 |
113 |
103 |
60 |
77 |
1,013 |
|
Insurers |
443 |
442 |
539 |
301 |
421 |
454 |
419 |
452 |
640 |
453 |
418 |
484 |
5,466 |
|
Marinas |
619 |
720 |
716 |
649 |
510 |
604 |
648 |
754 |
1,204 |
738 |
691 |
690 |
8,543 |
|
BoatHire/Rental |
1,387 |
2,470 |
2,259 |
1,476 |
2,333 |
2,755 |
2,939 |
3,678 |
3,512 |
1,855 |
1,644 |
1,545 |
27,853 |
|
Surveyors |
150 |
170 |
191 |
148 |
140 |
167 |
160 |
202 |
280 |
189 |
161 |
222 |
2,180 |
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76,740 |
Contact
IWAI Adverts if you are interested in advertising. |
Join our existing advertisers
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